What is 7/10 Day and How to Prepare Your Cannabis Business for this Celebration?

April 20th (420) isn't the only important day on cannabis enthusiasts' calendars. July 10th, better known as 710, has become a special date to celebrate all things cannabis concentrate.

Although lesser known, this increasingly popular cannabis holiday focuses on concentrates (oils and extracts) and features many deals on these cannabis products, bringing golden opportunities for both consumers and businesses.

If you've never heard of this annual celebration, you've come to the right place! We've crafted a comprehensive guide with everything you need to know about 7/10 Day and how to prepare your cannabis business for this holiday. Let’s get hashy!

What Is 7/10 Day?

What do you get when you flip the number 710 upside down? OIL! It's a word cannabis concentrate lovers keep in their hearts.

Cannabis oils are among the most popular cannabis concentrates, often used to describe other highly potent cannabis products, such as wax, resin, and shatter. 

On this day, online cannabis content focuses on dabbing, expert cannabis retailers offer 7/10 deals to cash in, and consumers look for discounts and promotions to buy the best extracts and even accessories.

Also known as "7/10" or "Dab Day," this annual celebration takes place on July 10th. Although it's gaining popularity as another "cannabis holiday," it's different from 420. Both honor cannabis culture, though 710 is primarily celebrated by a more niche consumer subset.

The History of 7/10 Day

Cannabis-themed codewords aren't easy to track down, and "710" is no exception. It's virtually impossible to verify when the term was first used or who created it. But some theories could shed light on its history. These are the most popular:

Occam’s Razor, the Simple Solution!

Like we said before, 710 turned upside down is OIL! Sometimes the simplest explanations are right in front of us. But that’s not always the most fun, right? Who doesn’t love cannabis campfire stories? Let’s explore a few other possible origins.

The Grateful Dead's Potential Involvement

Is the Grateful Dead responsible for the origin of another cannabis codeword? That's what many people believe!

Many know that this band's members became cannabis icons in the mid-1960s after openly embracing this culture. The Grateful Dead's fans, popularly known as deadheads, shared a similar affinity for this plant.

At that time, the band members lived communally in the famous "Grateful Dead House," located in San Francisco, specifically at 710 Ashbury Street. Some believe there's a connection between this address and Oil Day.

The Connection with TaskRok's Album "The Movement"

Under the name "Task & Linus," hip hop artist TaskRok released "The Movement" in 2011. This album, which included many references to dabbing and cannabis concentrates, featured some songs with potentially related titles, such as "Boil That Oil" and "7:10."

A few years later, TaskRok was asked if he owned the term, but he said it belonged to the community.

Cultural Significance

On 7/10, dabs are the main stars. Although they can be consumed in many ways, people typically apply cannabis concentrates to a dab rig and vaporize them before enjoying them. That's why this holiday is also known as "Dab Day."

In essence, cannabis concentrate enthusiasts celebrate their preferred consumption methods on this day. As a result, cannabis dispensaries offer 7/10 sales and special deals to those who want to purchase suitable products. 7/10 is the perfect time to grab some terps from your favorite hasher and enjoy the day.

Why Is It Called 7/10 Day, and Why Is It Celebrated on July 10th?

As explained above, the digits "710" spell "OIL" when flipped upside down. This shorthand term is used to describe cannabis concentrates, which are characterized by having a higher potency than flowers or buds.

Overall, the word "oil" can refer to the following concentrates:

• Wax
• Shatter
• Budder
• Hash oil
• Badder
• Bubble hash
• Live resin
• Live rosin

This visual play on words is the reason why this holiday is unofficially celebrated as "Oil Day" or "Dab Day." However, "710" also refers to July 10th written in American date format (month/day). So, there's a clever connection between the date and the digits resembling "OIL" when flipped upside down.

Leveraging 7/10 Day for Cannabis Businesses: A Strategic Guide

Since this is a holiday where cannabis aficionados celebrate their favorite products and consumption methods, 7/10 Day comes as an opportunity for cannabis businesses to engage with customers and leave a positive, lasting impression on audiences.

Through promotions, deals, and events tailored to this special occasion, businesses can leverage the excitement around 7/10 Day and boost sales while celebrating the cannabis concentrate connoisseurs in the community.

Do you want to make the most of this cannabis holiday? Find some tips below!

Promotional Strategies

Promotions are a no-brainer to leverage market opportunities, including holidays. These are the best strategies to attract customers and drive sales on 7/10 Day:

• 7/10 sales and discounts: This is the most popular promotional strategy on 7/10 Day. If you offer a percentage off on cannabis concentrates, you'll attract cannabis enthusiasts who want to save a few cents when buying their favorite products. You can take this to the next level by creating tiered discounts based on purchase quantity.
• 710-themed limited edition products: Unique offers can help you attract consumers looking for something different or fun. You can raffle a new  dab rig, design custom-designed accessories (nails, torches, or cleaning supplies), or a select line of new concentrate products, for example.
• 7/10 bundle deals: Many cannabis enthusiasts wait for 7/10 sales because they want to take advantage of discounts and save. If you're targeting these buyers, you can combine concentrates with dabbing accessories and offer a percentage off when purchased together.

Cannabis Business Event Ideas

Since cannabis enthusiasts will be looking for the best 7/10 dabs and concentrates this day, why not invite them to celebrate with you so they can learn more about your business and products? These are some event ideas for the upcoming Oil Day:

• 7/10 dab bar: You can set up a dab bar at your dispensary and invite experts to give educational demonstrations, showcase dabbing techniques, talk about specific products, or simply answer customer questions.
• Cannabis concentrate competition: A great community event idea is to host a friendly competition for the best cannabis concentrate. It'll attract local cannabis enthusiasts and create social media buzz.
• 7/10 Patient Appreciation Day: Many people use cannabis for medical purposes. By offering discounts and gifts to patients, you can attract and honor those who prefer concentrates.

Marketing and Promotion

Cannabis marketing is a powerful tool to attract buyers and increase sales on this special celebration. This is what you can do:

• Social media blitz: Do you know where to find your target audience? Get the word out on your ideal customers' preferred social media platforms by using eye-catching visuals, offering promotional codes, and creating contests that generate excitement. A few days before this holiday, start leveraging the hashtag #710.
• Email marketing: If you've already planned your 7/10 Day deals and events, promote them through engaging email campaigns. Remember to segment your email lists to target cannabis concentrate enthusiasts.
• Loyalty programs: To build loyalty and trust with customers and turn them into advocates for your business, you can reward recurring buyers with bonus points or exclusive offers for their purchases on 7/10 Day.

Additional Considerations

Besides creating promotions, marketing campaigns, and events, the following tips can help you make the most out of 7/10 Day to take your cannabis business to new heights:

• Cannabis Compliance: If you plan to offer deals and launch marketing campaigns on 7/10 Day, make sure all your offers and promotional materials comply with local advertising regulations and federal laws.
• Cannabis inventory management: Since demand for cannabis concentrates will increase on Oil Day, you should stock up in advance to avoid running out of products during the event.
• Staff training: Your employees must be able to answer customer questions about concentrates and techniques. Therefore, it's crucial to train them on your 7/10 Day promotions before this special holiday.

Maximize the 7/10 Potential with Cannabis Software

Are you a vertical operator? Cannabis ERP systems with POS integrations, such as Distru, can help you maximize the potential of the 7/10 Day to grow your business.

Cannabis POS systems are crucial to a profitable 7/10, and here's how you can use these tools to boost your promotional efforts during this celebration:

• Operation improvement: Rely on your cannabis POS systems to handle manufacturing or streamline retail distribution and save time, reduce errors, optimize results, and remain compliant
• Inventory management: Track your inventory in the weeks leading up to 7/10 Day to know if you have enough cannabis concentrates to meet growing customer demand
• Targeted promotions: Whether you offer special deals, bundle discounts, or other promotions, set them up within your cannabis POS system to streamline the checkout process and ensure accuracy in each transaction
• 7/10 sales trends: Analyze your cannabis POS system's data to track concentrate sales in the weeks leading up to and during this event to identify trends, forecast demand, and stock up accordingly
• Email marketing: Use your cannabis POS system's data or marketing features to send targeted campaigns over 7/10 Day deals to customers who have previously purchased concentrates
• Customer service: Manage sales transactions with cannabis POS systems to streamline operations on such a busy day and improve your customer service

By integrating 7/10 Day promotions, cannabis marketing strategies, and events with your cannabis POS systems, you can create a seamless and memorable experience for your customers while leveraging this increasingly popular holiday to boost sales.

Navigating Compliance and Regulations

Although 7/10 Day offers incredible opportunities to celebrate cannabis concentrates, connect with enthusiasts, and drive sales, it's important to understand the legal landscape surrounding this holiday.

Cannabis promotions, marketing campaigns, and events require careful consideration. You need to get a grasp on local regulations and ensure you're complying with advertising guidelines to leverage the potential of Oil Day while staying on the right side of the law.

Key Regulatory Considerations for 7/10 Promotions

These are the regulations you should consider to remain compliant during 7/10 Day:

• Advertising and marketing restrictions: Many states and municipalities have strict rules on how cannabis businesses can advertise and market their products. This often includes limitations on where and how you can promote sales, who you can address, the language you can use, and the images you can display. That's why it's essential to research your local regulations thoroughly before announcing your 7/10 sales or launching your marketing campaigns.
• Permits and other requirements: Some states or cities may require additional approvals for certain marketing activities. If you plan to run an event or offer some 7/10 deals, make sure you get all the permits or licenses you may need.
• Age restrictions: Many restrictions on cannabis marketing have to do with consumers' age. Ideally, you should make sure your promotions clearly state that participants must be of legal age to purchase cannabis products. This way, you'll protect both buyers and your business.
• Product restrictions: In some jurisdictions, there may be specific restrictions on the types of products you can offer with discounted prices or as part of your deals. Don't forget to check these limitations and tailor your promotions and marketing efforts accordingly.
• Tax implications: Discounts and promotions may impact your tax obligations. Before this event, you should consult with an accountant with experience in cannabis-related tax laws and procedures to ensure you're calculating taxes correctly.

Streamlining Operations for Success

Both inside and outside the cannabis world, efficiency is key to business success. This is especially true during important events, such as the 7/10 Day. If you want to take advantage of this celebration, using the right tools can make all the difference.

Cannabis seed-to-sale software solutions, such as Distru, can help you streamline your operations and prepare in advance to offer a seamless and rewarding experience on 7/10 Day.

Here's what Distru can do for you:

• Efficient inventory management: Distru is equipped with intuitive inventory management features that can help you effortlessly track cannabis products from seed to sale. You'll know if you have enough stock of the best-selling concentrates and popular oils to meet the growing demand before 7/10 Day.
• Streamlined sales and orders: With Distru's streamlined order management system, you can simplify the sales process and ensure your operations run smoothly during this busy period. This software solution is designed to process orders, manage invoices, and track transactions in an easy and timely manner.
• Automated compliance checks: Your cannabis business must remain compliant every day, even during 7/10 sales. Distru is a cannabis compliance software features that automate regulatory checks and make it easier to follow local laws and regulations to avoid violations and subsequent penalties.
• Data-driven insights: With Distru's advanced reporting and analytics tools, you can gain valuable insights into your business's performance, track sales metrics, and identify trends to make informed decisions and maximize profits during and beyond 7/10 Day.

Maximize 7/10 Sales with Distru!

Are you ready to unlock the potential of 7/10 Day? With Distru, you can streamline operations and prepare for this busy celebration! Schedule a demo today to discover how this seed-to-sale software can help you leverage this holiday and make your business thrive!

Final Thoughts

For cannabis businesses, 7/10 isn't just another day on the calendar. June 10th is the perfect date to celebrate cannabis concentrates, and it's an opportunity to thrive in this highly competitive market.

If you're equipped with the right strategies and tools, you'll be able to engage with customers, attract new audiences, and maximize your profits.